I crash landed into UX after starting my career in arts and culture journalism. After navigating through roles as a UX writer, then researcher, I found my passion as a designer. I honed my craft and specialization in the fast-paced, iterative monetization space, devising experiment strategies for world-class products loved by millions of users.

Today, I lead UX strategy for player acquisition and engagement within the PlayStation Store as well as PlayStation Plus (streaming subscription), mobilizing a talented team defining industry-leading gaming and entertainment experiences across gaming consoles and personal devices.

Equity, transparency, and accessibility are important to me. I also play a LOT of video games.